Welcome to your Pintastic Therapy session! This is the newsletter that helps you stay sane through all of the Pinterest changes with quick actionable tips you can implement from the comfort of your own couch!
Today we are talking about using Pinterest to help you grow your Etsy shop.
Are you struggling to drive traffic and make sales using Pinterest this way? In the ever-changing world of Pinterest marketing, mastering the different steps involved is no mean feat.
Here are a few ideas that can make a big difference:
1. Switch to a Business Account
First, make sure you have a Pinterest business account. It’ll open the door to Pinterest ads as well as invaluable insights into your audience and pin performance.
2. Optimize Your Account
Make sure your Pinterest account is on-brand, visually appealing, and clearly belonging to your Etsy store too.
For example, set your profile picture as your logo (or a relevant personal photo), fill your description with relevant keywords, and choose a name that matches your store. You could also put a link to your Etsy store directly in the description.
3. Optimize Your Boards
The majority of your boards should be relevant to your Etsy business. However, having a few personal ones will help to humanize you (thereby building brand loyalty, and stimulating interest in the process).
From there, try to write board titles and descriptions that are full of relevant keywords (remember: as a search engine, Pinterest SEO is super important).
4. Leverage Fresh Content
A recent change to the algorithm means Pinterest now prioritizes new content in the feed. The result?
Start creating and pinning fresh pins to your boards instead of relying on re-pins to drive traffic. Pinning consistently, while prioritizing other peoples’ pins instead of your own (and 80:20 split is often recommended) will help here too.
Can you claim an Etsy shop on Pinterest?
Yes! Start by hitting the three dots at the top of Pinterest and click “Settings”.
Next, navigate to the “Claim” section and simply tap the red “Claim” button next to Etsy! Input your Etsy login details, confirm you want to connect it to Pinterest, and voila, you’re now all linked up.
What is the best way to promote your Etsy shop?
Your content must be beautiful, eye-catching, and impossible not to click on!
So, work hard to improve the aesthetics of your pins and keep the visuals consistent throughout your account.
All of your designs should be on-brand, use high-quality photos (avoid generic stock photography at all costs), and show off your personality. Remember, you’re trying to stand out! Creating unique pins is sure to make a difference.
Experiment with idea pins too. Sure, you can’t put a link from each pin to the pages of your Etsy store. But you can tag products and pages, which should drive both traffic and sales. Better still, idea pins are awesome for boosting engagement and increasing your follower count.
Give these tips a try and let us know how it goes over in our Facebook Group.
PS. Did you come to the Masterclass today? If not, the replay is ready for you here. During the masterclass I shared even more tips and trips for using Pinterest to grow your business.